Say Hi To Wes King
From an early age Wes knew that there was more to life than where a car took you. Sometimes you have to use your feet, your legs, or your back. It’s your feet that get you out into the wild.
He grew up in Tennessee. Every afternoon, he would come home from school and chop down trees, dig holes, and crawl around looking at bugs. He wore out a pair of jeans every 2 months rooting around and rummaging in the forest. Playing in the woods was the only place he felt truly connected. A part of the crew.
One day he was introduced to a box of Powerbars. Wes ripped open the box, took each bar out of the wrapper, put the bars in a ziplock bag, and held it up…
He. Had. Arrived.
No more coming back to the house during a tree chopping or hole digging session to make a peanut butter sandwich. Wes could stay in the woods for days. It was pure potential, unlimited energy, the gateway to all the things he loved to do.
Fast forward 20 years, Wes lands in Lake Tahoe. Tahoe had a big snow year that winter, and everything was electric. The lake was full to the brim, the grass was deep rich green, and the rivers were raging with snowmelt. Wes and his friends climbed dawn to dusk, and again he felt that feeling of being a part of something. The mountain crew. People connected and brought together by a common purpose: The pure potential of the outdoors. Each morning that they woke, there were only two decisions that needed to be made: What activity would we pursue and where would we go? Tahoe is great like that. There’s hiking, backpacking, mountain biking, climbing, bouldering, kayaking, paddle boarding, boating, and so much more.
After a year or two of living there, Wes discovered this energy bar called Tahoe Trail Bar. He was in love with Tahoe and Tahoe Trail Bar gave him the same feeling about Tahoe that Powerbar had once given him about the Tennessee woods. This is the bar that won’t let you down. Great taste, plenty of calories with chocolatey peanut butter greatness. Once Wes realized that he could lead this company and while sharing the love of the outdoors with the world…it was then that he felt like he had truly arrived.