Whole Foods Market’s 45 stores in northern California and Reno will donate five percent of its sales on Wednesday, July 26, to fund entrepreneurship grants for a select group of small businesses in the region. Tahoe Trail Bar, vegan snack bars cherished by outdoor enthusiasts, is one of the organizations chosen to receive the coveted grant. The Local Producer Grant is designed to support the growth of businesses bringing innovative, high quality natural products to the marketplace.
The rebrand was mostly about authentically capturing in our packaging what our most loyal fans always knew us to be. It was about getting back to our roots. We were a true mountain brand, conceived by mountain people, celebrating an iconic destination in Lake Tahoe, but we had failed to really let that shine in our packaging and logo.
Tahoe Trail Bar ambassadors, Ethan and M.E., are on the Continental Divide Trail taking the journey of a lifetime. How do they fuel out in the wild?
We imagined the website being something like a campfire by bringing in user-generated content and dispatches from the ambassadors. In short, no big city marketing company was hired to wrap Tahoe Trail Bar up in a nice little package with a bow on it. We know who we are, where we come from and what speaks to the people these bars are for. No bullshit. Just good fuel.
What have Tahoe Trail Bar ambassadors Ethan and M.E. been up to? They just happen to be a the journey of a lifetime hiking the CDT. This post was originally posted on Trailing Thought Day 51 on the CDT: 738 to 758 The storm passed through quickly, but by morning the world around… Read more »
Whether it’s an epic journey that ends with headlamps or another day training for life, we want to know how Tahoe Trail Bar is fueling your journey. Share your story with #FuelForTheJourney and tag @TahoeTrailBar and we’ll post our favorites.
“Born in a coffee shop on the southern shores of Lake Tahoe, we pride ourselves on our humble beginnings and mountain roots. The local community fell in love with our bar because it's high-quality fuel, crafted with ingredients they loved and could pronounce. Our bar quickly became a delicious connection to their outdoor passions. Our fuel is always vegan and gluten-free. Our company always praises balance and gratitude.”
Owner, Mountain Sports Junkie