It’s Not an adventure Until something happens. here’s what’s happening with our crew around the world.

Tahoe Trail Bar Pinecone

The Story Behind the Tahoe Trail Bar Pinecone

Lot’s have people have asked us about our unique looking pinecone and the meaning behind behind it. We chose a pinecone for our logo for a few different reasons.  In case you didn’t know, Lake Tahoe has a ton of pine trees. In the fall you can count on being startled out of a deep… Read more »

Whole Foods Market Local Producer's Grant

Tahoe Trail Bar awarded prestigious Whole Foods entrepreneur grant

Whole Foods Market’s 45 stores in northern California and Reno will donate five percent of its sales on Wednesday, July 26, to fund entrepreneurship grants for a select group of small businesses in the region. Tahoe Trail Bar, vegan snack bars cherished by outdoor enthusiasts, is one of the organizations chosen to receive the coveted grant. The Local Producer Grant is designed to support the growth of businesses bringing innovative, high quality natural products to the marketplace.

Tahoe Trail Bar Rebrand

Down to the Studs: Behind the Tahoe Trail Bar Rebrand

The rebrand was mostly about authentically capturing in our packaging what our most loyal fans always knew us to be.  It was about getting back to our roots.  We were a true mountain brand, conceived by mountain people, celebrating an iconic destination in Lake Tahoe, but we had failed to really let that shine in our packaging and logo.

Tahoe Trail Bar, Fuel on the CDT

How to Fuel on the Continental Divide Trail

Tahoe Trail Bar ambassadors, Ethan and M.E., are on the Continental Divide Trail taking the journey of a lifetime. How do they fuel out in the wild?

Tahoe Trail Bar Website

The Authenticity of Tahoe Trail Bar’s New Website

We imagined the website being something like a campfire by bringing in user-generated content and dispatches from the ambassadors. In short, no big city marketing company was hired to wrap Tahoe Trail Bar up in a nice little package with a bow on it. We know who we are, where we come from and what speaks to the people these bars are for. No bullshit. Just good fuel.

more tahoe trail bar stories

Share your journey on Instagram   #fuelforthejourney

Whether it’s an epic journey that ends with headlamps or another day training for life, we want to know how Tahoe Trail Bar is fueling your journey. Share your story with #FuelForTheJourney and tag @TahoeTrailBar and we’ll post our favorites.


“Born in a coffee shop on the southern shores of Lake Tahoe, we pride ourselves on our humble beginnings and mountain roots. The local community fell in love with our bar because it's high-quality fuel, crafted with ingredients they loved and could pronounce. Our bar quickly became a delicious connection to their outdoor passions. Our fuel is always vegan and gluten-free. Our company always praises balance and gratitude.”

Wes King
Owner, Mountain Sports Junkie

Read our full story